Alienware boss moves to AMD after 21 years

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The head of the Dell subsidiary Alienware Frank Azor leaves the company. After 21 years he turns to new tasks. He is chief architect in the gaming division of the manufacturer AMD, confirms AMD CEO Dr. Lisa Su on Twitter. “Frank is a crusher in the industry and we are delighted to have him as our new Chief Architect of Gaming Solutions. Welcome Frank,” she writes.

The announcement doesn’t come as a surprise, as Azor had already announced his departure in June, but didn’t reveal where he was going. “The hobbyist and creative in me is ready for the next challenge,” he writes in the message. At the time, Dell’s gaming business was worth $3 billion, he says.

Almost from the start with Alienware

Azor was one of the first employees of the company Alienware, founded in 1996 by Nelson Gonzalez and Alex Aguila. “But I wasn’t there yet,” he said in an interview with Golem.de in the fall of 2018. He joined the company when the two founders renamed it Alienware.

Azor was important for the spread of the brand and its success, although he believes that the best gaming PC is still the self-built one. In March 2006, the manufacturer Dell bought the gaming label. Azor was then also responsible for the XPS division and the G series within the parent company.

At AMD, Azor reports to the newly appointed head of Computing and Graphics Business Group, Dr. Sandeep Chennakeshu. As Chief Architect of Gaming Solutions, he is likely to influence AMD’s gaming strategy and product design and partnerships with OEMs, including Alienware. However, his role has not yet been clearly defined.

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Mette Frederiksen is a The Washington Newsday correspondent. With her coverage of general science, NASA and the interface between technology and society, Frederiksen has been in the Science Desk's Technology Beat since joining Washington Newsday in 2018.

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